Tag: Amazon
-

Amazon built a leaderboard. The machines did exactly what they were told.
Amazon ranked its engineers by how much AI they used. They gamed it instantly, costs soared, and the leaderboard was quietly switched off. The lesson isn’t about AI — it’s about what happens to people, and budgets, the moment you measure the wrong thing. A Cambridge anthropologist called it in 1997
-

The Amazon Fiasco: A case study in corporate failure
This is the full chronology of my Amazon KDP fiasco: royalties withheld, support loops endless, escalation treated as violation, and the final insult — being told to start a new account. Call it incompetence, call it bureaucracy. I call it unconscionable
-

Amazon is blocking me from accessing royalties I’ve already earned
Amazon’s bookselling empire runs on the work of authors, yet its broken systems are blocking us from royalties we’ve already earned. Books sell, Amazon gets paid, and authors are left stranded. Call it bureaucracy, call it incompetence — I call it unconscionable
-

Kafka in a call centre
Amazon’s customer support has hit new depths: escalation treated as violation, AI dashboards screaming red, and now the support mailbox itself fails. This isn’t customer service—it’s parody. Here’s why leadership culture, not AI, determines whether customers are helped or abandoned
-

Curious timing: coincidence or consequence?
When Amazon stumbles, is it mere coincidence—or the inevitable consequence of ignoring customers? In this post I explore a mysterious outage, corporate complacency, and why customer frustration has real-world impact. Read more and decide for yourself which side of the line Amazon stands
-

The silence that speaks volumes, Part 5
Amazon’s “customer-centric” systems keep asking customers to fix their own problems. Read Part 5 of this ongoing saga for lessons on leadership, accountability, and what happens when process replaces progress
-

The silence that speaks volumes, Part 4
Amazon has acknowledged the fault but not yet fixed it. This saga is about more than a glitch—it’s about corporate culture. Follow my ongoing account of leadership lessons, accountability, and absurdity at Mindblown Psychology and Quiet Half
-

The silence that speaks volumes, Part ‘Infinity+1’
When Amazon’s Executive Customer Relations asks a customer to fix its own login system, it’s not a support issue—it’s a systemic failure in accountability and leadership
-

Amazon’s customer support carousel. Naming names in a culture of handballing
Amazon’s customer support carousel is a case study in corporate failure. Different names, same scripts, no ownership. My royalties remain blocked, my account locked, and Amazon’s “customer obsession” rings hollow
-

Amazon’s failure of ownership
Amazon’s staff phoned the dead number I’d already told them was inactive, ignoring the working one in every email. This isn’t service — it’s a leadership failure. When scripts replace ownership, customers see the truth: slogans mean nothing without action
-

The accountability paradox: When the world’s biggest companies stop being answerable
Leaders are defined by how they respond to failure. When systems collapse and silence follows, reputation erodes faster than any balance sheet. Explore leadership, ethics, and courage in an age of corporate automation
-

The silence that speaks volumes. Final update.
Leadership isn’t about systems; it’s about responsibility. Amazon’s silence shows what happens when accountability becomes optional. Join Viet Leadership Coach for grounded reflections on integrity, responsiveness, and the kind of leadership that still signs its own name
